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15-May-2017 09:29

American Express has extended its Twitter sync feature to enable customers who have synced their Amex account information with Twitter to also pay for certain products by tweeting purchase hashtags.

Amex launched its original Twitter Sync feature last March — to allow customers get discount deals by tweeting offer hashtags.

Cardmembers can sync their Cards in advance by visiting sync.americanexpress.com/twitter."Based on the initial success of Amex Sync for offers, we know there is significant power in combining our assets with Twitter's platform to bring value to Cardmembers and merchants," said Leslie Berland, Senior Vice President, Digital Partnerships and Development at American Express.

"Now, we're leveraging our unique technology and closed-loop network to introduce a seamless solution that redefines what's possible in the world of social commerce."How to Sync to Buy Products on Twitter: American Express Cardmembers can sync their eligible Cards with Twitter to purchase products and access content, offers and more.

S.-only too) — namely a limited number of American Express Gift Cards, and products from Amazon, Sony, Urban Zen and Xbox 360.

Payments are made by tweeting a purchase hashtag, and retweeting the confirmation tweet from Amex within 15 minutes of receiving it.

The program is the latest in a spate of partnerships American Express has executed since 2011 leveraging its Card Sync technology—connecting card members with their Foursquare, Facebook, Twitter and Xbox Live accounts.

But those programs have all only delivered deals, not actual goods. “We’ve been doing a lot in the area of social commerce over the past two years,” said Leslie Berland, svp of digital partnerships and development at American Express.

Other products that will be included in the Twitter sale are: At the time of writing a Twitter search for the Amex Gift Card hashtag brings up plenty of results — underlining the fulsome marketing opportunities for Amex: Amex said the remaining catalog of products available to buy via tweet will go on sale on Wednesday, February 13 at noon, EST.

At that time it will release a full list of product #hashtags, storing them as “favorites” on the @American Express Twitter page so buyers can browse what’s on offer.

Payments are made by tweeting a purchase hashtag, and retweeting the confirmation tweet from Amex within 15 minutes of receiving it.The program is the latest in a spate of partnerships American Express has executed since 2011 leveraging its Card Sync technology—connecting card members with their Foursquare, Facebook, Twitter and Xbox Live accounts.But those programs have all only delivered deals, not actual goods. “We’ve been doing a lot in the area of social commerce over the past two years,” said Leslie Berland, svp of digital partnerships and development at American Express.Other products that will be included in the Twitter sale are: At the time of writing a Twitter search for the Amex Gift Card hashtag brings up plenty of results — underlining the fulsome marketing opportunities for Amex: Amex said the remaining catalog of products available to buy via tweet will go on sale on Wednesday, February 13 at noon, EST.At that time it will release a full list of product #hashtags, storing them as “favorites” on the @American Express Twitter page so buyers can browse what’s on offer.But Twitter doesn’t usually factor into the conversation.